Computer-Assisted Telephone Interviewing, i.e. CATI is one of the oldest methods used to conduct market research. Though it is still in use in many areas of research today, the response rate has fallen considerably and is said to be dying out.
As advanced survey methodologies outsmarted the CATI system with innovative technologies, there is no possibility that telephone surveys will ever have a comeback.
A significant issue with the CATI system in 2022 is that 8 calls out of 10 are always unanswered or marked as spam. And sometimes even the participants terminate the sessions in between. Even after decades, the operating expenses, agent training needs, effort, and time to compile all the information and create reports remain the same in the CATI system. Therefore, it is probably not the best option in 2022, and businesses are on the hunt for finding the best telephone survey alternatives.
In this article, let us discuss in detail why the CATI system is no longer working in 2022, what are its challenges, and what is the solution. We will also see if there is a perfect alternative to telephone surveys in 2022.
Further Reading: https://www.surveysensum.com/blog/why-is-cati-system-not-effective/