Australia, 2019: My Generator, a leading supplier of power generators and RV equipment, are on their way to achieving $150M in annual revenue. They are among the top providers of power generators and caravan products all across Australia.
My Generator provides an extensive range of power products and appliances across a range of verticals, including caravans, recreational vehicles, boating, marine; along with a growing presence in industrial machinery and power equipment.
Online retailer, My Generator is riding high after the launch of Amazon with increasing revenue growth as disruption continues in the retail sector. My Generator does not disclose detailed financials, but forecasts suggest that is can carve out a market share that represents an annual revenue run rate of $150 million.
In 2014, My Generator had recorded revenues of $10 million. My Generator had been profitable initially, but in 2018, Amazon sets its feet in Australia from that time My Generator planned on Amazon-proofing the business. Mr. Sean Connolly (co-founder of My Generator) states “We understood the potential impact Amazon would have on Australian retail. We started the business knowing that Amazon would hit Australian shores like a tsunami and positioned our business to ride the wave and drive more consumers and businesses to look online for their purchases. Disruption to the Australian retail landscape continues at pace; My Generator is well positioned to capitalise on the shift in purchasing behaviour brought on by the presence of Amazon.”
With an addressable market size in Australia worth AUD 6billion, Mr. Sean Connolly is confident that My Generator can capture a 2.5% market share (AUD 150 million). Highly fragmented, independent operators dominate the Australian retail market in sectors such as Caravan appliances. These independents typically carry a minimal range of floor stock and often don’t have the technical expertise to help customers. While Amazon focuses on consumer goods, My Generator focus on large, bulky, technical products and drive revenue through helping customers find solutions to their problems via product expertise.
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About The Company
My Generator is Australia's premium online retailer for portable power products. They provide the largest range of high quality power products for 3 main market segments: Firstly, they offer market leading products in the Recreational Vehicle (RV) sector, being appliances for Caravans / Motorhome’s, Camper Trailers, Boats & 4WDs. This RV equipment includes caravan fridges, camping fridges, caravan air-conditioners, and many other products for RV’s. In this segment they also provide an extensive range of portable power solutions to run RV’s such as batteries, generators and associated 12v accessories. The next main segment is Generators to suit every application and budget - from small camping generators through to large prime power / industrial backup generators, and everything in between, including; inverter generators, worksite portable generators, domestic backup generators, or large stationary diesel generators. Rounding out the offering is premium power equipment products such as pressure washers, water pumps, concreting & compaction equipment, groundcare equipment & tools, as well as Off-grid Solar appliances.